OVERVIEW
Remember how dope pilgrimage v1 was? https://twitter.com/ownthedoge/status/1668658582043209731?s=20&fbclid=IwAR1UeFk1q9SGc7qJDRSM74Z9gZnt8tzrupMitYhAKhjgK7AVn7ZG_H4vvQg
Lets do it again, bigger, and better, for the unveil of the Doge Statue in Sakura City!
Outcome
Organize an awesome event surrounding unveiling of the Doge Statue in Sakura City.
How
Organize lodging, events, food, marketing, promotional material, and fun community engagement to make the unveiling a truely memorable experience. To fund the event, sell tickets to 20-40 of the biggest Doge Fans in the World that includes lodging, transportation, food, and swag.
Urgency
Need to plan ASAP as the Statue will be ready by Kabo’s B Day, with unveiling planned for Nov. 2nd.
Main Goals
- Have a massive event in Sakura Park celebrating the unveiling of the Doge Statue, with Atsuko, Kabosu,the Mayor and Kabosu Fan Club.
- Organize special VIP lodging (2 nights), transportation, events, and activities for the people who purchase a ticket. We want anyone that purchases a ticket to meet life-long friends and have a wonderful experience.
- Event in Sakura park would be open to public, invite Kabosu fans from all over Japan to attend.
- Offset majority of costs to DAO with ticket sales
- Coordinate in partnership with NFD community
- Create viral content and document trip
- Post trip NFT Drop?
- Ask other DAOs to co sponsor? (NFD, Nouns, PizzaDAO)
Ideas for Event:
Speeches by Major, Atsuko, John Monarch, Games, puppet shows, food trucks, DDP, DJ, flashmob, birthday cake + sweet potatoes, Drone show.
Ask
Approve funding of DOG equal to USD $30,000 for reserving hotels, experiences, and booking flights and paying for PM and translation services. Each ticket will be all-inclusive (minus flight which will be booked separately).
The expenses will be split between lodging, staffing/ project based work, and paying for activities, food, and fun during the trip.
*Note: Expenses will be booked on credit cards and reimbursed in DOG (versus spending DOG).
The revenue from ticket sales and profit goes back into daoge.eth. If the grant is not fully utilized the surplus goes back to the DAO.
TIMELINE
Timing
August, September, will be used to plan and sell tickets. Trip first week of Nov., with main focus on 2 night stay + day statue unveiled.
PEOPLE
Project Manager: PM For full project, expected to be spending a lot of time (~280 hours). Paid hourly + flight + ticket.
Who: I would nominate SaladPingers, he PMed Pilgrimage v1 and Statue and did a great job with both.
Content Lead: Content in run up to event, capturing as much as possible while there, and dropping tiktoks and videos. In exchange for flight + ticket.
Who: I would nominate Mojo jojo, she made multiple viral videos for us post pilgrimage, and makes dope graphics. She also missed the last pilgrimage.
Translator: Translation services, before, and during, event. $1,700.
Who: I would nominate Yohei, he did an excellent job during the pilgrimage.
Meme Maker: Memes for marketing pre-post event. In exchange for flight + ticket.
Who: I would nominate Opti, he made many Doge memes and missed the pilgrimage.
Community Manager: Live streams, community engagement, pixel perk? In exchange for flight + ticket.
Who: I would nominate Smoke, she is a community manager for OTD, awesome person, and missed the pilgrimage.
PR: Help get this picked up by news in Japan and Globally
Who: I would nominate John Monarch, he created the Doge Meme, good at PR, and needs to be at event. In exchange for free ticket.
Special Guest: I would love to invite Bad Luck Brian + Ian on the trip, they were such awesome ads on pilgrimage + I think we could make some more bomb content with them
Costs:
Fees for work: $8825
Accommodation (for 40 ppl): $14000
Flights (subsidises staff): $6000
Transport: $800
Food: $2580
Marketing/Promotion/Activations: $2500
Marketing/Promotion: $1500
Contingency: $2000
Total = $38205
Revenue:
Tickets: 30 for 1k each = 30k
Merch: Revenue TBD and would require OTD ownership: Designed by artist and sold in online shop
NFT: Revenue TBD and would require OTD ownership: We could do a 3d scan of the mini statue and make an NFT, or sell 3d prints.
Social Media Impressions: If we bring Bad Luck Brian and Scumbag Steve I think we could make some epic viral content.
Profit from the project goes back to the DAO.
Thinking of selling tickets for $1000 (BYO flight), with a discounted option for previous Doge Pilgrims.
Plan to coordinate and make things work is bring Yohei on board to translate in group chats w Atsuko and Sakura City. negotiate with the council to see what they will front and how they can support/connec.
Use existing tg chats with OTD cru to get support from current staff (marketing, memes, etc)