Proposed marketing partnership with KnowYourMeme at a cost of $42,000, with $25,000 paid up front in USD and $17,000 (USD Value) in $DOG paid at the end of the campaign. The main thrust of this proposal is to cement The Doge NFTs legacy on the ultimate meme website for all of eternity, which we can reference for years to come.
-Background on KnowYourMeme
KnowYourMeme (knowyourmeme.com) is the world’s largest internet culture encyclopedia and comedy brand online with over 50M people. KnowYourMeme is dedicated to documenting and explaining the origins, history and evolution of the viral internet.
Hot facts about KYM:
“Wikipedia of Memes”
Authenticated The Doge NFT when auctioned by Atsuko to PleasrDAO
1 post on the KYM and Meme Insider Twitter and Facebook accounts to promote the Meme Insider issue + 1 post to promote the KYM content on KYM Twitter and Facebook accounts;
Create Short video on the NFT published to YouTube, Insta, Facebook, TikTok explaining The Doge NFT project, the world’s most fun DAOge and in the top 5 most expensive photos ever sold;
KYM will Join as a guest on one Woof Weekly Community Call to discuss KYM, Doge Meme, and meme authentication.
Allow Doge NFT to suggest edits as project progresses to keep editorial up to date and relevant
Pixel Perks
7. Providing 169 issues of Meme Insider for the Doge NFT community.
Timeline
All content posted within 2 months of payment.
I agree with this feedback. I do think this would be a massive partnership/sponsorship that is on-brand and legitimizes Own the Doge above all other meme coins/projects that will pay dividends over a long time. However, there needs to be a better payment schedule:
To pay overtime that’s either milestone based and/or
More linear vesting over a longer timespan to mitigate price impact.
We wanna see this as in investment in our relationship with KYM. If we do this, we wanna become close frens with them.
I’d love to see the deal include more than one editorial/video, and I like the idea of trickling/vesting the payment.
Maybe over 4 months, they do one activation (editorial/video) each month and get paid 6k each month, and we have a clause that we can end the arrangement after any month.
Would love to get a KYM rep in Dog Pack Telegram or something so they know what we’re doing and can pump our events/launches.
I think that at least 25-50% of the $17k in DOG will need to be held for 12-18 months in pixels. Can work with KYM to get them an ENS like knowyourmemeofficial, KYMPixelVault, or something like that. Have them put their ENS somewhere on the website to verify.
good idea - KYM should have a vested interest and take part of the community bc ultimately this would benefit them…$25k upfront seems steep, considering their website is wildly outdated and their publications seem to be on the backend instead of a feature. my 2 cents
I am all for the collaboration with KYM, since they are part of the “history” but not just now. If I understand correctly we would receive:
an article under “editorial”, but not the actual page memes/thedogenft
promotion through their social media
They have quite lagre TikTok and FB accounts (1.5M) while twitter and instagram are a bit lacking behing. The promotion on such accounts is good obviously, but I do not think macro now is favourable to be spending that much for above.
For start I would love to see the paragraph here: Doge | Know Your Meme. I think this it all that matters for now.
original picture minted as nft
bought by Pleasr for 4M, which is the 3rd most expensive photo…
fractionalized
pixel portal
Not too long and not overly complicated. This would put us in the history, since the project would be featured on the most famous meme encyclopedia in the most famous meme article.
For editorials, meme insiders and other promotion… The time will come.